Sandbox Phase
Go to market, acquire real customers, and generate actual revenue
Overview
Launch is the moment of truth. All the planning, validating, and building leads to this: putting your product in front of real customers and asking them to pay real money. There is no simulation for this experience.
Students learn that launching is not a single event but a process. Initial launch reveals new information that requires rapid iteration. The first version is never the final version—it's the beginning of a learning cycle.
Core Principle
Revenue is the ultimate validation. Everything else is vanity metrics. When customers pay, they reveal what they truly value.
This phase focuses on sustainable growth. Not growth at any cost, but growth that compounds. Students learn to find channels that work, double down on what's working, and cut what isn't. Data-driven decision making becomes critical.
Activities
01
Go-to-Market Strategy
Develop and execute a launch strategy. Identify your beachhead market, craft your positioning, and plan your initial customer acquisition approach.
02
Customer Acquisition
Find and convert your first paying customers. Test different channels, measure results, and optimize for sustainable customer acquisition cost.
03
Revenue Generation
Generate actual revenue from real customers. Track key metrics, understand unit economics, and prove that your business model works.
04
Iteration & Growth
Use customer feedback and data to improve rapidly. Identify what's working, eliminate what isn't, and build the foundation for scaling.
Continue Learning