Papon Ratanachaikanont

Company

About True Coffee

True Coffee operates as part of True Lifestyle Retail, offering coffee and food services across Thailand. The brand has undergone rebranding to position itself as a roastery and bakery cafe concept, combining premium coffee with food offerings.

The chain has integrated technology into its operations, including the introduction of automated coffee service. True Coffee locations often serve as digital lifestyle hubs, reflecting True Corporation's broader strategy of combining telecommunications and lifestyle services.

Papon Ratanachaikanont serves as President of Food Chain & Coffee House at True Lifestyle Retail, overseeing the brand's operations and expansion.